The Tattoo of a Lifetime

Concept

To commemorate life in daring Estrella Jalisco fashion, we partnered with renowned Latinx tattoo artist Nikko Hurtado to grant one lucky participant a Cremation Tattoo for Día de Los Muertos—setting off a holistic, culturally-driven campaign that establishes and immortalizes Estrella Jalisco as a brand that celebrates art, self-expression, and the creative fire in us all.