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Estrella Jalisco

Día de Los Muertos 2022
 
How do you put on for la cultura in way that both honors
its past and welcomes its future?

You take the best of both.

OLV

The Tattoo of a Lifetime

Concept

To commemorate life in daring Estrella Jalisco fashion, we partnered with renowned Latinx tattoo artist Nikko Hurtado to grant one lucky participant a Cremation Tattoo for Día de Los Muertos—setting off a holistic, culturally-driven campaign that establishes and immortalizes Estrella Jalisco as a brand that celebrates art, self-expression, and the creative fire in us all.

Work done @ Cashmere Agency

Creative Directors: Rob Gilbert & Juan Vassalo

Art Direction: Tatiana Diaz & Devon Anderson

Writer:  Myself

More Work

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