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"Global Web Initiative"

Sometimes, one of the largest healthcare organizations in the U.S. requires a new website & an entire rebrand. And in those cases, they’ll ask a copywriter to whip up a new brand voice and write over 400 pages of research-intensive service & procedure content.


Who would’ve thought copy involved so much writing? 

You can find it all at

Service Content - Cancer

Service Content - Orthopedics

Procedure Content - Whipple Procedure

Work done at Wheelhouse Digital Marketing Group under Scott Merilatt, Digital Strategy Director.

More Work

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