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NASA

COPYWRITING | SEO STRATEGY

"Featured Snippet Optimization"

If you have a question about the cosmos, who better to turn to than the great minds at NASA? Well, Google didn’t think so, often ranking NASA’s site behind others in search results. At least, not until we found a new way to write copy for them.

 

Launching NASA’s content to new heights was the featured snippet intro, which will help them takeover "position zero" for scores of space-related questions on Google.

Fast Facts Snippet - Lunar Phases

What Is It? Snippet - Black Hole

Mobile Snippet -

Oort Cloud

Over 100 of these snippets are soon to enter orbit throughout NASA's space exploration and exoplanets subdomains.

Work done at Wheelhouse Digital Marketing Group under Scott Merilatt, Digital Strategy Director.

More Work

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