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Corona

The Coach of the Fine Life
2x Super Bowl-winner Eli Manning was on the hunt
for his new gig after announcing his retirement.
We figured he'd make a great coach. 
But not of any old NFL team. 
Instead, he's coaching Corona fans the world over on how
to live La Vida Más Fina.

Eli Manning: Coach of the Fine Life

CoronaUSA Social

For the start of the 2023 NFL season, we gave spokesperson Eli Manning a new role in the Corona-verse: Coach of the Fine Life.

For engagement online, Coach Eli prompted fans to create their own "Fine Life Plays" as tryouts for Corona's Team Fine Life.*

*One of Corona's most engaging posts on social!

Extensions

To give folks an idea of what constitutes a "Fine Life Play", Coach Eli led by example...

Coach-isms

CoronaUSA Social

A little Fine Life Philosophy from our head coach.

Work done at 3AM/Wild Card

Creative Directors: Tricia Olds & Ryan Spiers

Art Direction: Ro Ramirez 

Writer: Myself

More Work

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