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Corona
The Coach of the Fine Life
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2x Super Bowl-winner Eli Manning was on the hunt
for his new gig after announcing his retirement.
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We figured he'd make a great coach.
But not of any old NFL team.
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Instead, he's coaching Corona fans the world over on how
to live La Vida Más Fina.
Eli Manning: Coach of the Fine Life
CoronaUSA Social
For the start of the 2023 NFL season, we gave spokesperson Eli Manning a new role in the Corona-verse: Coach of the Fine Life.
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For engagement online, Coach Eli prompted fans to create their own "Fine Life Plays" as tryouts for Corona's Team Fine Life.*
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*One of Corona's most engaging posts on social!
Extensions
To give folks an idea of what constitutes a "Fine Life Play", Coach Eli led by example...
Coach-isms
CoronaUSA Social
A little Fine Life Philosophy from our head coach.
Work done at 3AM/Wild Card
Creative Directors: Tricia Olds & Ryan Spiers
Art Direction: Ro Ramirez
Writer: Myself
More Work
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